Handcrafted Artisan Cereal

As is our custom, we went to the Farmer's Markets (a.k.a the Farmers' Markets) this morning for our cheese and tomato toastie with coffee. Once more it was deluxe.

After eating we strolled around the various stalls, where I saw a someone selling bags of fancy-pants organic dairy-free wheat-free sugar-free 100% natural whole-grain breakfast cereal for extortionate prices. There was a big sign next to the stall which said:

It's not muesli!
Handcrafted Artisan Cereal

I am so happy that the ancient craft of cereal making has not died and that there are still master craftsmen willing to pass on this noble trade to eager young journeymen. They must lovingly hand-roll every single oat.