Some of you may remember that several years ago, Streets (a Unilever company!) released for a limited time a range of 7 different ice-creams themed on the Seven Deadly Sins. They were great. If you had one you didn't need to eat again for a week, and the sugar rush would take you on a journey not only of sight and sound but of mind.
So I'm sure you can imagine that my interest was piqued today in a tutorial at university when the conversation around me turned to the Seven Deadly Sins. It was revealed to me by my Illustrious Tutor and a Well-Informed Classmate that there was now a new set of Seven Deadly Sins, updated for the modern era, including "Genetic Modification".
I burst out: "Amazing! Who in their right mind would sell an ice-cream called Genetic Modification?", which promptly turned into a running gag for the rest of the afternoon. Turns out they weren't talking about ice-cream at all, but a new announcement from the fine folks at the Vatican.
Still, having thought about it, Genetic Modification is a great name for an ice-cream. I bet it would have crushed nuts in it.
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What about the other six new mortal sins? Would they all be ice-creams too?
Is anyone really going to buy an ice-cream called "pedophilia"?
Unless the marketing folks tried to pretend it was for avid cycling enthusiasts. It could have a special attachment so it fastened on to your handlebars and simultaneously helped you carbo-load and re-hydrate (perhaps it could taste like spaghetti water?")
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